Case study
Medical content that ranks and complies
Health content is where SEO shortcuts go to die. This clinic needed rankings without a single overclaim.
- Client
- Private healthcare clinic
- Type
- SEO content system for a private clinic
01
The problem
The clinic's articles were invisible in search, and the few that ranked had been written by an agency with no medical literacy — full of claims the clinic could never defend to a regulator.
02
The process
My genetics background did the heavy lifting: I read the underlying studies, built a claim-verification checklist with the medical director, and mapped search intent for every service line.
03
The solution
A 20-article content system: evidence-linked, plainly written, structured for featured snippets. Every claim traceable to a source, every article readable by an anxious patient at midnight.
04
The result
First-page rankings for the majority of target keywords within months, a steady rise in consultation bookings from organic search, and zero compliance flags.
Next project
A brand voice built from scratch →