Selected work

Proof, not promises.

A selection of projects and writing samples — each one a problem that words had to solve.

Case study

Legal copy rewrite for a B2B SaaS

Turning 9,000 words of legalese into terms that customers actually accept — without weakening a single protection.

Case study

SEO content system for a private clinic

Health content is where SEO shortcuts go to die. This clinic needed rankings without a single overclaim.

Case study

Voice & messaging for an early-stage startup

Before the website, before the ads — a founder who knew what they built but not how to say it.

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