Copywriter · Legal · SEO

The right words, in the right order.

I write copy that persuades, ranks and holds up to scrutiny — shaped by a science degree, sharpened by legal work, and softened by a life spent reading.

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A different kind of copywriter

Precision is a habit. Persuasion is a craft.

Most writers choose between accuracy and warmth. I trained in genetics, wrote for lawyers, and raised a small human — so I never had that luxury. Every line I write has to be correct, clear, and quietly convincing.

Legal-grade accuracy

Contracts, policies and compliance copy where a single ambiguous word costs money. I write so nothing is left to interpretation.

SEO that reads like prose

Search-first structure without the keyword soup. Copy that ranks because people actually finish reading it.

A scientist's process

Hypothesis, evidence, revision. My genetics background means research isn't a phase of my work — it is the work.

Selected work

Words that had a job to do.

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Case study

Terms of Service humans can read

Legal copy rewrite for a B2B SaaS

Turning 9,000 words of legalese into terms that customers actually accept — without weakening a single protection.

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Case study

Medical content that ranks and complies

SEO content system for a private clinic

Health content is where SEO shortcuts go to die. This clinic needed rankings without a single overclaim.

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Case study

A brand voice built from scratch

Voice & messaging for an early-stage startup

Before the website, before the ads — a founder who knew what they built but not how to say it.

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Services

Three ways I can help.

Legal Copywriting

Precision you can defend.

Terms, policies, disclosures and compliance-sensitive copy — written so customers understand and lawyers approve. I translate legalese into plain language without losing a single protection.

Terms of Service & privacy policies (plain-language rewrites)
Compliance-reviewed marketing copy
Contracts & client-facing legal documents

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SEO Copywriting

Ranked by Google. Finished by humans.

Content that earns its position — researched properly, structured for search intent, and written so people actually read to the end. No keyword soup, no filler paragraphs.

SEO articles & content systems
Landing pages built on search intent
Content audits & rewrites

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Brand & Web Copywriting

Say what you mean. Sound like yourself.

Messaging frameworks, brand voice, and the words on your most important pages. For founders and teams who know what they've built but need help saying it in one breath.